Apple will open another retail store in Barcelona, it sounds nothing special right? Actually the interesting thing is this new retail store will use a very unique Apple logo, which means is different with other retail store. Apple does that to fit the city neighborhood.
The new store on Passeig de Gracia will be Apple’s second retail location in Barcelona. Gaudi’s buildings were particularly known for their use of stained glass, which the multi-colored Apple logo at the new store acknowledges. A sign at the under-construction storefront notes that the new Apple Store will be “custom made to fit Barcelona.”
This is not the first time for Apple to do that, I mean change its logo. Apple is known for trying to match the architecture of the surrounding area with its retail stores. They set up their stores in historical buildings, while maintaining the look and feel of the original structure.
So what do you think, it’s good for Apple or you just don’t like the logo? I think Apple is smart, this action definitely will do a great help to its sales, because for local people, that makes them feel be respected.